2. 2009/4/14: Sichuan Hong Guang School donated by Power Dekor was finished successfully.
3. 2008/12/22: Power Dekor Homebon obtains the FSC certificate successfully
4. 2008/11/14: Power Dekor releases international strategy to create global unification industrial chain.
5. 2008/5/28: Power Dekor Group donates 7 million RMB to Wenchuan earthquake area.
6. 2008/4: Power Dekor becomes one of the "500 Most Valuable Brands of China"
7. 2008/3/12: Power Dekor obtained the licenses of Unilin, EIR and Press Bevel.
8. 2008/3/11: Power Dekor with its cooperation brand presented the DOMOTEX and released the fashion trend
9. 2007/12/7: Power Dekor made cooperation agreement with Anderson of North America.
10. 2007/11/15: Power Dekor's cumulative yield broke 100 million m2.
11. 2007/4/5: Power Dekor was listed in the 500 Most Valuable Brands of China.
12. 2005/3/30: Power Dekor made a 10-year cooperation agreement with Sweden Kahrs.
2009/6/17:
￥7.815 billion, Power Dekor is listed in the "Top 500 Most Valuable Brands in China"
June of 2009, Power Dekor's brand value increased to 7.815 billion RMB to be the 90th in the list of "Top 500 Most Valuable Brands in China " evaluated by the world brand laboratory and 《World Handler Weekly》, and occupies the first place for 6 years in construction industry. Power Dekor ranks the No. 1 of the congener product sales for 13 consecutive years, and continuously creates the miracle of brand value increase in Chinese wooden flooring enterprise.
In 1995, from the beginning of introducing laminate flooring into China to now three products coexistence, Power Dekor laminate, Power Dekor Kahrs three-layer hardwood flooring, Power Dekor Anderson multi-layer hardwood flooring, various series of products rely on each other and durably develop the new industrial format, even becomes the high end product and the popular leader.
In the past ten years, Power Dekor never stops its step and moves forward to the top of the industry, undertaking certain responsibilities. In production field, create production and development base first in Asia, which is the top level in the world; own more than 2000 franchised stores in mainland and construct a worldwide sales network.
Through the cooperation with the two international famous brands, Kahrs and Anderson, we quickly occupy most of the high end hardwood market
2009/4/14: Sichuan Hong Guang School donated by Power Dekor was finished successfully.
More than one year pasts after the Wenchuan earthquake happened on May 12th 2008. Power Dekor totally donated 7 million RMB to Sichuan disaster area. Sichuan Poor-Assistance Office and Power Dekor co-constructed this Hong Guang School.
Power Dekor attached much attention on this project, Vice CEO Mr. Guo and other leaders visited the building site in order to carry out project quickly. On April 12th, Vice CEO Mr. Guo visited the building site again and carefully checked the project schedule. He underlined the importance and significance to each project leader and asked them to fulfill their responsibilities earnestly. At the same time, Mr. Guo went into the temporary classroom to communicate with the teachers and students and encourage them cherish this chance to work and study hard to repay our country.
Students from Hong Guang School expressed their deep appreciation to Power Dekor and construction department.
2008/12/22: Power Dekor Homebon obtains the FSC certificate successfully
On Jan. 6th, 2007, Power Dekor and Anderson in North America launched the cooperation ceremony in the Great Hall of People. Based on global environment protection and social responsibility, Anderson CEO Mr. Don announced that all products imported into American market must have the FSC certificate as the effort of improving brand value and forest protection.
The development of FSC certificate is relatively slow in China. But Power Dekor attaches much importance on it. From Jan. 17th to 18th 2008, SGS the unique FSC authorized organization audited Homebon factory. Power Dekor passed the FSC audit and got the FSC certificate successfully, which becomes the cooperation foundation between Power Dekor and Anderson.
The purpose of FSC certificate is, to some extent, avoid cutting the seldom trees illegally all over the world to reach the goal of environment protection and sustainable development. Power Dekor has clear records for all row materials purchased from worldwide suppliers.
2008/11/14: Power Dekor releases international strategy to create global unification industrial chain.
On November 12th, 2008, Power Dekor released a comprehensive international strategy. Just as vice CEO Mr. Guo expressed, "Power Dekor will accelerate the process of internationalization development, based on our whole strategy, are establishing raw material and manufacturing base in Russia, South America, Africa; R&D and information center in Europe, America and India; setting up sales subsidiaries in certain strategic market, such as America, Korea and India."
Through more than 10 years in-depth cooperation with Kahrs of Sweden and Anderson of the United States, Power Dekor becomes a comprehensive wooden flooring enterprise. It continuously bought Home Legend in the United States and WELLIAM in South Korea respectively, stated to plan its worldwide industrial distribution, and determined the strategic thinking of connecting upstream and downstream industrial chains vertically and forming a global industrial chain horizontally.
Power Dekor also releases that within 3 years, fulfill the plan of resources, R&D, marketing distribution in global central areas; year-to-date 2015, set up worldwide 5 R&D centers and 8000 marketing stores; make the industrial chain become one of the top 5 in the world.
2008/5/28: Power Dekor Group donates 7 million RMB to Wenchuan earthquake area.
5.15 Wenchuan Earthquake draws everyone's attention and hearts in China. In order to help victims resist this natural disaster, the whole Power Dekor system, as a wooden flooring enterprise full of strong sense of responsibility, actively took part in the various donation activities.
Till May 26th, Power Dekor Group and its franchisers, partners have contributed 7 million RMB to Sichuan disaster areas for their reconstruction, and wish they can regain happy life quickly.
2008/4: Power Dekor becomes one of the "500 Most Valuable Brands of China"
In April 2008, Power Dekor has been listed as one of the "500 Most Valuable Brands of China", jointly selected by World Brand Lab and World Executive Weekly for five successive years, with an ever-increasing brand value of ￥7.085 billion.
Power Dekor has been keeping its fast development since it was established in 1995. Now, Power Dekor has become the leading enterprise for many years in Chinese wooden flooring industry.
2008/3/12: Power Dekor obtiene la licencia de Unilin, EIR y bisel prensado
On March 12th, Power Dekor and Unilin, the inventor of European woodloc technique, reached a patent licensing agreement, which greatly helped Power Dekor to enter the international market, especially the markets of Europe and the United States.
On the same day, Power Dekor also reached an agreement with Faus Group on cooperation in the patented technologies, Embossed in Register (EIR) and Press Bevel. Through patent licensing, it further expanded its high-end laminate flooring products into the international market. These techniques are helpful for easy installation and nice surface finishing.
In order to obtain much more market shares, Power Dekor never stops innovation on technique and function. The purpose of Power Dekor is to provide the most advanced and best quality flooring to consumers and make their life more comfortable.
2008/3/11: Power Dekor with its cooperation brand presented the DOMOTEX and released the fashion trend
On March 11st, 2008, Power Dekor, together with Power Dekor Kahrs, Power Dekor Anderson and Power Dekor Anderson and Power Dekor Laminate Flooring owned by it, unveiled its new products in DOMOTEX, making the first release of the annual fashion trend of domestic flooring brands.
As the hardwood flooring leading enterprise, Power Dekor always plays a very important role in product popularity and design to lead consumer's purchase actions. What kind of hardwood flooring is popular and fashion now, Power Dekor demonstrates the quality and fashion in Chinese wooden flooring market all the time.
2007/12/7: Power Dekor made cooperation agreement with Anderson of North America.
On Jan. 12th, 2007, Power Dekor signed a cooperation agreement with Anderson, an advanced hardwood flooring brand from North America. After that, the multi-layer hardwood flooring was introduced into Chinese market.
Power Dekor takes advantage of Anderson's technology; quickly occupy some of the domestic multi-layer flooring market. All multi-layer hardwood flooring's quality complies with Anderson's standards. The introduction of multi-layer hardwood flooring, to some extent, diversifies Chinese wooden floorings and satisfies various customers' needs. Furthermore, it becomes a good choice for customers instead of the solid wood flooring, because of its traits of more stable and anti-wear and environmental protection.
This cooperation would help them to gain No.1 share and manufacturing capability in world multilayer wood flooring industry. Power Dekor will get more powerful core competitiveness and also reach the strategic target of keeping steps with international market.
2007/11/15: Power Dekor's cumulative yield broke 100 million m2.
On 15th November, 2007, Power Dekor reached the cumulative sales target of 100 million m2 and 11 years outstanding sales achievement in flooring industry tells the fact that Power Dekor is a real leader in Chinese wooden flooring market.
According with the brand strategy to develop laminate flooring, three-layer flooring and multi-layer flooring in Power Dekor brand, Power Dekor Group will face the challenge of economic globalization with open and comprehensive attitude.
2007/4/5: Power Dekor was listed in the 500 Most Valuable Brands of China.
From 2004 to 2007, Power Dekor has been listed as one of the 500 Most Valuable Brands of China for four successive years, with an ever-increasing brand value of ￥4.695 billions, which ranks 1st in the sector.
Power Dekor brand has always been a synonym of quality flooring. Over 10 years' history has given it a public image of decentness, composedness, sureness and firmness. In 2007, as a brand concept, "based on love" was put forward by Power Dekor, it's not only a soul for brand, but also a serious promise for all consumers. Power Dekor believes that: as the foundation of family, flooring adds beauty and brings warm feeling to home. Power Dekor deeply knows consumers' attitude to family, so with sincere feeling, love of family and dependable quality. Power Dekor will undertake life, dreams and future. Because of this, the intangible brand value has become an indispensable resource for the growth of Power Dekor in future.
Over 10 years, Power Dekor has proved to the public its emphasis on the brand through action. Meanwhile, it has gained consumers' trust and approval during the process of stable development. It has also won investors' trust, which turns the value of brand into concrete benefit.
2005/3/30: Power Dekor made a 10-year cooperation agreement with Sweden Kahrs.
On 30th March, 2005, Power Dekor held a solemn signing ceremony with Sweden Kahrs in the Great Hall of the People in Beijing. This is by now the largest cooperation in forestry industry between China and Europe.
The win-win cooperation would help them to gain much more market share in China and other countries in the world. Sweden Kahrs is the famous leading engineered flooring enterprise with long history. It invents the first three-layer hardwood flooring and this product is popularized all over the world, especially in the western countries.
After this cooperation, the three-layer flooring is introduced to Chinese market, which will make Chinese people's life more comfortable. And this cooperation offers a better opportunity for Power Dekor to diversify its products and strengthen its market position in China.
